Badrul Farooqi

Badrul Farooqi

👋🏽 Hello

I'm Badrul, a product manager and investor. I enjoy building products, and supporting companies, that improve people's lives.



Square 2021 → 2022

At Square, I led the team responsible for product onboarding. We built, and maintained, a platform that supported 20+ onboarding flows and worked with every team across the entire Square organization. Ultimately, our work led to personalized onboarding experiences for small business owners, at global scale.

Figma 2016 → 2021

I was the 18th employee and first Product Manager at Figma. I joined before the public release and led the product initiatives for Figma Community, Plugins, and the maturity of the core design tool. Kevin Kwok basically wrote about my entire career in this post. I'm also widely considered to be the funniest person to have ever worked at Figma, past and present.

Teespring, Hook, & Expedia 2011 → 2016

Before my product career, I was a QA Engineer for several years. I helped launch mobile apps, campaigns, and fulfillment systems for millions of customers around the world.

Angel Investor

I'm open minded when it comes to early products with a bias towards products that require time to build. I especially like creative tools and collaboration products. I typically invest from Pre-Seed to Series A.

Some of the companies I'm lucky to work with:

Intelligent incident collaboration
The community operating system for your entire company
Design products with smart design tools
Drifting in Space
Session-lived application backends
Develop fast, powerful web apps
Understand customer feedback at scale with NLP
An all-in-one ideation tool for technical teams
Form infrastructure for the modern growth stack
All-in-one project management tool
Notifications infrastructure for developers
Build amazing real-time collaborative products
Create and ship interactive animations to any platform
Institutional-grade AML software for fintech startups
Scenery is a collaborative video workspace for creators
Rediscover the magic of spreadsheets
Build powerful, native apps without coding
The infinite canvas for React developers


Happily married and currently living in New York City. Previously, I spent 5 ½ years in San Francisco where I tried my best to become an outdoor enthusiast. I went to college and began my career in Ann Arbor which is, in my correct opinion, the perfect town. I grew up in Detroit and it continues to shape me to this day.