I'm Badrul, a product manager and investor. I enjoy building products and supporting companies that improve people's lives.
Square 2021 → 2022
At Square, I led the team responsible for product onboarding. Our team built, and maintained, a platform that supported ~24+ onboarding flows for merchants. This allowed Square to provide personalized onboarding for every kind of small business owner.
Figma 2016 → 2021
I was the 18th employee and first Product Manager at Figma. I joined before the public release and led the product initiatives for Figma Community, Plugins, and several major features for the core design tool. Kevin Kwok basically wrote about my entire career in this post. I'm also widely considered to be the funniest person to have ever worked at Figma, past and present.
Before product, I was a QA Engineer for several years, helping launch major mobile apps, campaigns, and international fulfillment backends.
I'm open minded when it comes to early products with a bias towards larger bets. I especially like collaboration products, developer tools, and design tools.
Some of the companies I'm lucky to partner with:
Slack-native, UI-less incident collaboration
The community operating system for your entire company
Design products with smart design tools
Drifting in Space
Session-lived application backends
Develop fast, powerful web apps
Understand customer feedback at scale with NLP
An all-in-one ideation tool for technical teams
Form infrastructure for the modern growth stack
All-in-one project management tool
Build amazing real-time collaborative products
Create and ship interactive animations to any platform
Institutional-grade AML software for fintech startups
Scenery is a collaborative video workspace for creators
Implementation as a Service
A better way to work with numbers
Build powerful, native apps without coding
An infinite canvas for any web app
A Rust Webassembly framework
Happily married and currently living in New York City. Before this, I spent 5 great years in San Francisco where I tried my best to become an outdoor enthusiast but gave up. I went to college and began my career in Ann Arbor which is, imo, the perfect town. I grew up in Detroit and it continues to shape me.